One day I had an unexpected idea to make a quirky song and video highlighting the versatility of the children's programs offered by my company. (This was in the heart of the COVID-19 pandemic, when many educational programs were adopting an at-home and in-person hybrid model.)
Many COVID-related corporate communications were understandably very grim. I wanted to make something light-hearted to remind people that a little creative thinking and silliness (conveniently available through my company's products) could provide joy during a heavy time.
• Conceptualization
• Writing (lyrics)
• Drawing/animation

I leaned into a childlike look, because the programs 1) are for kids and 2) heavily emphasize sketching as a means of idea generation.

Lyric development

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